This year, Adwise is celebrating its 20th anniversary. On this occasion, the marketing research and consulting agency is revising its signature and launching its new website, giving a new lease of life to its visual identity. This step is also part of the company’s desire to demonstrate its capacity for renewal and anticipation in a constantly changing market.
New signature, new identity
Since 2002, Adwise has been assisting and advising French and international companies in capturing social trends and continuously identifying consumer insights in order to develop innovative concepts and build sustainable growth and brand equity in a different way. To celebrate its 20th anniversary, Adwise has chosen to evolve its signature and brand territory through a more streamlined branding and a Creative Insight Agency signature that testifies to its “let’s enrich your perspectives” promise.
Reconfirm its positioning with its clients and partners
Building on its 20 years of multi-sector experience, this new universe reinforces Adwise’s values of expertise, innovation and empathy, and also reminds us of a dimension of tailor-made support based on inventiveness, where each project is uniquely thought out with a team of talents at the service of the client’s strategy. Strategic planning, qualitative studies, design thinking and brand equity give it its uniqueness in the world of insight research firms.
Affirming a new direction for Adwise
This new visual identity is already being applied to all of Adwise’s communication tools, starting with its website, where all the ingredients are in place for an optimal user experience. Adwise’s new direction reflects a consumer culture and multiple, hybrid, and ad hoc know-how at the service of brand transformation.