Consumers are complex, volatile and demanding. We help you choose the best methodology, formulate your category vision, convey the key messages and put the customer at the heart of your strategies.
Trend analysis and strategic planning
Customized methodological recommendations
Immersion sessions with your clients
Formulation of your sector or category vision
Design of internal knowledge sharing
Drafting of concepts
Creation of brand names and legal precedents
Drafting of strategic brand platform
Brand architecture and range assessment
How to identify key insights to build an impactful communication?
BRAND STRATEGY / ENRICHED QUALITATIVE RESEARCH / BRAND PLATFORM WORKSHOP / STRATEGIC TARGETS / PERSONAS