HOW SHOULD BRANDS ACT ON CONSUMERS’ CALLS FOR EMPATHY?
As the Coronavirus pandemic gathers strength, consumers are assailed by new challenges. As their concern with staying healthy increases, so does their desire for brands
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Our point of view on the evolution of the profession, the new methodologies, our professional meetings to stay connected and engage in conversations.
As the Coronavirus pandemic gathers strength, consumers are assailed by new challenges. As their concern with staying healthy increases, so does their desire for brands
By FLORENCE HUSSENOT With degrees in sociology and linguistics, a diploma from Sciences Po Paris and training in Créa-France methods, Florence Hussenot began her career
By FLORENCE HUSSENOT With degrees in sociology and linguistics, a diploma from Sciences Po Paris and training in Créa-France methods, Florence Hussenot began her career
by HENRI-JACQUES LETELLIER “We face a number of dangers, including a tendency to confuse novelty with innovation, and failure to perceive added value.” Henri-Jacques
