The brief came from a leading insecticide company that wanted to develop a range of dewkillers for DIY stores.
The brief came from a leading insecticide company that wanted to develop a range of dewkillers for DIY stores.
The challenge was to understand the keys to success in this universe, to help choose the brand to use (Kapo, Oro, a new brand?), the claims, the packs and the messages to use.
The Adwise approach was tailor made, consultative and agile
-We handled video focus groups with French souricide buyers to clarify their representation of these pests, their expectations, the perception of competing packs and to test packaging proposals;
The results were extraordinary
By following our recommendations, the team achieved their listing and sales targets a year ahead of schedule.
Enriching offerings and providing a vision of the innovation strategy
