Evaluate the coherence of the cross-channel path
To accompany San Marina in a phase of mutation, in particular with its new boutique concept, with business, image and customer relationship issues
Approach based on a qualitative study crossed with an ergonomic diagnosis: individual interviews tracing the digital and/or physical journey
In progress: redesign of the sales tunnel on the site to optimise ergonomics and the customer journey, communication on the services offered, mobilisation of internal teams...
Enriching offerings and providing a vision of the innovation strategy
