GENERALI is strongly committed to an ambitious strategic plan. The challenge of internal communication is to ensure that the systems put in place serve to ensure the proper appropriation of this strategy.
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GENERALI is strongly committed to an ambitious strategic plan. The challenge of internal communication is to ensure that the systems put in place serve to ensure the proper appropriation of this strategy.
To know how to question an internal audience spread throughout the country, including nomadic employees
We recommended video mini-groups of employees segmented according to hierarchical level and geography, allowing us to project the communication tools and benefit from the group dynamics. Then we launched a quantitative survey among the employees.
We were able to reduce the use of less effective tools, strengthen key tools, eliminate useless practices and create new tools.
