Innovating by launching a new textbook collection Design Thinking

Étude de cas 

le Challenge

The publisher wants to regain a foothold in a high-stakes technological field; the objective is to completely overhaul the textbook collection by bringing in new features

la Methodologie

A Design Thinking approach, based on an in-depth audit of teachers’ pain points and the perception of competing textbooks via individual face-to-face interviews, followed by a creative workshop involving 15 collaborators and externals, then tests of graphic tracks on a fully developed chapter, as well as the specimen

les résultats

Enthusiastic reception from educational representatives, a new era for Hachette Education


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