To anticipate the changes caused by the pandemic, Carrefour wanted to remain continuously connected with its customers.
To anticipate the changes caused by the pandemic, Carrefour wanted to remain continuously connected with its customers.
Explore the evolution of several categories and markets, test current own-brand approaches, evaluate innovations for tomorrow.
A community of several hundred customers interviewed digitally through pop-up communities, in-store missions, co-creation, home ethnologies and Zoom groups.
Continuous conversations, agility in development, rationalized expenses, simplified internal process and sharing of insights at different levels of the marketing team, with angles from the most strategic to the most operational.
Enriching offerings and providing a vision of the innovation strategy
