Relaunching a third-party payment solution (marketplaces and crowdfunding).
Relaunching a third-party payment solution (marketplaces and crowdfunding).
Understand customer expectations, analyse the competition, define a positioning, mobilise internal teams.
We interviewed marketplaces and crowdfunders as well as their ecosystem of developers and Natixis employees; then we organised a workshop using a visual thinking technique to reposition the solution on an attractive brand platform.
Currently being deployed.
Enriching offerings and providing a vision of the innovation strategy
