Testing a new service

Référence 
LexisNexis

The Challenge

Exploring the attitudes and behaviour of a hard-to-reach legal population, to assess whether or not new developments are worthwhile and to identify insights.

Methodology

A telephone approach with appointments to guarantee the quality of the sample in terms of both numbers and decision-makers - 250 professionals interviewed in 15 days.

Outputs

Clear results for optimised decision-making.

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