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Nos 20 ans d’expérience au contact des marchés et des consommateurs nous permettent d’éclairer les contextes, les lieux, les situations dans lesquelles vos clients prennent leur décision en tenant compte des codes culturels présents.
Entretiens individuels à domicile, en magasin pour brosser les portraits types de vos cibles stratégiques
Online ou face à face, en groupe de discussion, en blog ou en entretien individuel, pour révéler la segmentation spontanée des marques opérée par vos consommateurs
Pour dézoomer les enseignements d’étude et apporter le cadre de lecture adéquat pour ces résultats
Approche quantitative pointue
Marque corporate ou produit, nous explorons les représentations et les croyances tout en dressant un bilan de la relation client
Du site au magasin puis à la maison, nous explorons le parcours client et identifions les points de contact clés
Explorer la perception de vos produits, de vos packs et les logiques clés sur votre catégorie
Comment repenser la singularité de la marque, dans un environnement encombré et multicanal ?
COMMUNAUTÉ DIGITALE / PARCOURS CLIENT / SHOPPER EXPERIENCE / ETHNOGRAPHIES A DOMICILE ET EN MAGASIN
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