L’engagement sans réflexion sur son imaginaire n’est que ruine de l’âme de la marque !
Interview de Sylvie Le Tadic (Consultante prospective et stratégie d’Adwise) Pour Sylvie Le Tadic (Adwise), les marques font aujourd’hui face à un paradoxe :
Notre point de vue sur l’évolution du métier, les nouvelles méthodologies, nos rendez-vous professionnels pour rester connectés et engager les conversations.
Interview de Sylvie Le Tadic (Consultante prospective et stratégie d’Adwise) Pour Sylvie Le Tadic (Adwise), les marques font aujourd’hui face à un paradoxe :
Dans notre monde en mutation, marqué par des ruptures anthropologiques et des bouleversements sociaux, environnementaux, économiques ou sociopolitiques, la relation des consommateurs avec les marques
Au croisement de trois dynamiques aspirationnelles majeures et de tendances « macro » bien précises, des « drivers » se dégagent clairement pour anticiper le consommateur de 2030 nous
Vivre dans l’incertitude. En ce début 2024, l’incertitude et la volatilité restent des données incontournables. Et cette année encore, plonger au cœur des logiques et
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