S'aligner

mettre votre marque en résonnance et susciter l'émotion

En matière de stratégie de marque, provoquer l’adoration est le St Graal, susciter la haine est parfois inévitable mais générer de l’indifférence tue. Nous travaillons avec vous à identifier les ressorts et vrais challenges de votre image pour construire une essence de marque capable d’engager la part émotionnelle de vos clients et de vos collaborateurs.

Nourris d'une approche culturelle grâce au TrendsLabTM, nous croisons vos datas disponibles, vos ambitions et votre vision pour construire des marques fortes.

Bilan de notoriété et d’image de la marque
Entretiens Socrate avec la Direction
Rédaction d’une Vision de Marque

Co-construction et rédaction de Plateforme de marque
Workshops
Nouveaux support de diffusion pour développer la culture des insights

Découvrez nos réalisations

Starwax

Asseoir la « Maison Starwax » pour rebriefer une agence de pack

FOCUS GROUP / PROSPECTIVE / CONSOLIDATION DE LA PLATEFORME / REDACTION BRIEF AGENCE

ConSOLIDER votre CONNAISSANCE CLIENT ET MARCHE

Exploratoires et persona synthétique

Immersion stratégique

PENSER LE TEMPS LONG

Prospective appliquée

Scénarisation de trajectoire

INNOVER avec justesse

Territoires et pipeline d’innovation

S'ALIGNER avec pertinence

Plateforme de marque et boussole de positionement

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