Face à des individus pris dans des jeux de contraintes, perçus paradoxaux, aux identités polymorphes … caractéristiques accentuées chez les nouvelles générations, les approches de sciences humaines (sociologie, anthropologie, psychologie sociale) et l’observation avisée des réseaux sociaux sont déterminantes pour accéder à une compréhension fine de vos consommateurs et saisir les enjeux de vos marques et marchés.
Customer, Trends & Foresight adaptés à votre marché ou votre problématique
Etudes exploratoires et ethnographies
Etudes usages et attitudes
Typologies et Personae
Études de cadrage
Mieux comprendre une cible pour détecter les critères clés d’un parcours client réussi
STRATÉGIE DE MARQUE / ÉTUDE QUALITATIVE ENRICHIE / WORKSHOP PLATEFORME DE MARQUE / CIBLES STRATÉGIQUES / PERSONAS
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