B2B quantitative research, what are the best practices to succeed?
It is often said that surveying professionals is very difficult. Quantitative research in B2B has its own particularities when compared to quantitative research in B2C. The targets are more complex (companies in B2B, consumers in B2C) and adaptations must be made to take these differences into account. In this article, Magali Chareyron, Director of Research […]
Home trends
In parallel to the Paris Design Week last September, the Maison&Objet show is the design meeting place, the great detector of emerging trends and consumer movements. Our strategic planner was there and deciphers for you in this article the choices of this edition. Obviously, we opt for a healthy and comforting home through a better […]
Food Wellness – An overvew of health trends at the table
An overview of health trends at the table Chef, yes Cheffe ! Food wellness is coming to the table. Adwise’s strategic planning takes you to a new food planet. We take a look at the trends in health at the table. Food in transition – 71% of consumers have made a change in their […]
Data, insights and strategy: Why rethink your approach to innovation?
For the 10th edition of Printemps des Études, Florence Hussenot from Adwise will share new approaches and methods for product innovation. Thursday, September 29th at 5pm (room 311) with the participation of Daniela Maurer and Xue Pei, Italian designers from the Polytechnic University of Milan. Don’t delay to register. Several methods of strategic analysis, product […]
Digital beauty communities, the era of participative innovation
For several days, for a beauty brand, Adwise has been interacting with consumers who are passionate about cosmetics and who are spoilt for choice when it comes to buying make-up or, more generally, beauty products. Through interviews conducted in our agency and a discussion platform on social networks, the team exchanges with selected people committed […]
Mirror, mirror, tell me what is my product of the future?
Being bold and choosing to enter a new category without having yet developed their product is a step that many brands have taken. However, the competition for shelf space and the need to move fast are very present. These are the reasons why using a Scenario Building method is essential for innovation. Florence Hussenot, President […]
Who are you?
Knowing your target is a fundamental basis of marketing, an essential step in prospect-customer targeting to develop your offer and customer positioning. However, the customer environment is increasingly complex. This is why creating or rethinking a buyer persona is essential to refocus your communication and product innovation strategy around a shared vision of buyers. […]
New identity and new website for Adwise’s 20th anniversary
This year, Adwise is celebrating its 20th anniversary. On this occasion, the marketing research and consulting agency is revising its signature and launching its new website, giving a new lease of life to its visual identity. This step is also part of the company’s desire to demonstrate its capacity for renewal and anticipation in a constantly […]
Communities are the ideal tool to help companies transform themselves!
Interview with Florence Hussenot (Founder and CEO of Adwise) Courtesy of MRNews What if research communities were the ideal tool to help companies transform themselves according to today’s imperatives, in agile and customer-centric mode? This is the conviction shared by Florence Hussenot (Adwise), for whom the creation of a community must be a strong, engaging […]
Spring Party by Adetem
Save the date | Meet us on Wednesday 30th March from 7pm, an after work event not to be missed. The Adwise team will be delighted to meet you there alongside Adetem and the entire interprofessional community in the premises of their partner Brainsonic (45 rue Sédaine Paris 11). There are still a few places […]
