Las Vegas, a show of transition
Once again this year, it was impossible to escape the French presence at CES in Las Vegas, with its 160 companies, including 66 start-ups, grouped together under the French Tech label and led by Emmanuel Macron and Axelle Lemaire. But what really happened from 6 to 9 January in the gaming capital of the world? The [...]
Marketing's little nonsense by Catherine Heurtebise
Catherine, after years in journalism, you have published Les Petites Bêtises Du Marketing: what prompted you to write such a collection? Georges Lewi came up with the idea of writing a book about marketing flops. The idea came at just the right time, because after I left Marketing Magazine, I was as free as a bird [...].
