Communautés digitales

A new approach to research

Consumer habits are changing faster than companies can innovate. That’s why Adwise designs and manages customised digital communities of customers and prospects to deliver continuous insights from the team’s analysis.

OUR VISION FOR DIGITAL COMMUNITIES

GAINING RELEVANCE

We believe that the role of research has changed. As most companies place customer expectations at the centre of their decisions (“customer centricity”), and at the same time the pace of adaptation has accelerated, research can no longer be carried out in sequence but continuously. They are not only useful for validating innovations downstream, but also for participating in innovation upstream and throughout the process by accelerating the ‘innovation-validation’ loops.

GAINING AGILITY

Sustainable digital communities of customers and prospects allow :

  • Be as close as possible to the consumer’s moment of truth

  • Regularly consolidate information to feed internal teams

  • Easily obtain tactical insights

  • Share customer knowledge within the company

  • Simplify internal purchasing processes

  • Strengthen the role of the internal insight manager

DESIGN, CREATION AND MANAGEMENT OF AD HOC PROPRIETARY DIGITAL COMMUNITIES

Together with you, we recommend a digital community format that is appropriate to your needs and uses. We recruit the participants, animate the community on a daily basis and compensate its members (if necessary). We carry out the desired qualitative and quantitative studies: forum, individual blog, qualitative video interview, video groups, quantitative survey.

Carrefour

A sustainable digital community to rethink own brands in different product categories.

BRAND ASSESSMENT / CATEGORY EXPLORATION / RICH PANEL / PROSPECTS AND CUSTOMERS / VIDEO FOCUS GROUP / INDIVIDUAL BLOGS

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MODERATION OF YOUR DIY COMMUNITY ON QUALITATIVE SURVEYS

Com Digt- Nos interventions

We bring our know-how of qualitative moderation on your panel. Thanks to our knowledge of tools and platforms, we are able to help you, for example, to :

  • understand the underlying reasons for dissatisfaction

  • identify the hidden motivations for behaviour

  • engage your panel in a crowd sourced innovation approach

CREATE SHARED DIGITAL COMMUNITIES

We provide you with thematic communities to carry out your surveys quickly.

OUR LIFESTYLE AND DIY FABLAB

We provide you with a community of interior design, DIY and decoration enthusiasts to continuously monitor changes in their expectations.

Example: the DIY Fablab

A community of 400 people, recruited nationally, customers of the DIY stores, which can be activated in 48 hours for concept, campaign and packaging tests, exploratory work or creativity.

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Challenge your customer vision

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Reveal your insights

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Transform your insights into a value proposition

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Validate your value proposition

They trust us. Discover our achievements