Consumer habits are changing faster than companies can innovate. That’s why Adwise designs and manages customised digital communities of customers and prospects to deliver continuous insights from the team’s analysis.
We believe that the role of research has changed. As most companies place customer expectations at the centre of their decisions (“customer centricity”), and at the same time the pace of adaptation has accelerated, research can no longer be carried out in sequence but continuously. They are not only useful for validating innovations downstream, but also for participating in innovation upstream and throughout the process by accelerating the ‘innovation-validation’ loops.
Sustainable digital communities of customers and prospects allow :
Be as close as possible to the consumer’s moment of truth
Regularly consolidate information to feed internal teams
Easily obtain tactical insights
Share customer knowledge within the company
Simplify internal purchasing processes
Strengthen the role of the internal insight manager
Together with you, we recommend a digital community format that is appropriate to your needs and uses. We recruit the participants, animate the community on a daily basis and compensate its members (if necessary). We carry out the desired qualitative and quantitative studies: forum, individual blog, qualitative video interview, video groups, quantitative survey.
A sustainable digital community to rethink own brands in different product categories.
BRAND ASSESSMENT / CATEGORY EXPLORATION / RICH PANEL / PROSPECTS AND CUSTOMERS / VIDEO FOCUS GROUP / INDIVIDUAL BLOGS
We bring our know-how of qualitative moderation on your panel. Thanks to our knowledge of tools and platforms, we are able to help you, for example, to :
understand the underlying reasons for dissatisfaction
identify the hidden motivations for behaviour
engage your panel in a crowd sourced innovation approach
We provide you with thematic communities to carry out your surveys quickly.
We provide you with a community of interior design, DIY and decoration enthusiasts to continuously monitor changes in their expectations.
Example: the DIY Fablab
A community of 400 people, recruited nationally, customers of the DIY stores, which can be activated in 48 hours for concept, campaign and packaging tests, exploratory work or creativity.
