Support your strategy innovation
by clearing
your new territories opportunity
to help you
model your future
Foresight - Cultural analysis - Qualitative and quantitative research - Creativity
our expertise
Enriching offerings and providing a vision of the innovation strategy
Adwise - Institute of foresight, marketing research and advice to shape your future
OUR VISION FROM YOUR ISSUES
In a changing world, landmarks are being lost and uncertainty is the order of the day. Consumers are becoming increasingly unpredictable, elusive and paradoxical, torn between their desires and the new realities, between their beliefs and the many sometimes contradictory injunctions.
But as they pass through ecological, demographic and geopolitical tipping points, brands need to have an in-depth grasp of the factors of resistance and the vectors of change if they are to both stay in the race and keep pace with the transformations underway.
Our mission is to identify your territories of opportunity by putting into perspective the data obtained from observation, interaction or quantification with your targets, and our knowledge of long-term trends and aspirational dynamics.
Our unique approach draws on our TrendsLab™, senior team experience, ideation know-how, strategic steering tools and a suite of ad hoc tools.
Discover our achievements
PEUGEOT
Prepare the successor to the new 508, by identifying at 360° the delight of buyers and the irritations of non-buyers in France and Spain.
PRODUCT TEST / QUALITATIVE STUDY /
BRAND IMAGE / BUYING JOURNEY /
FOCUS GROUPS
Hachette
To create an enriched collection to renew teaching in STMG, adapted to the new needs of teachers and students.
Individual BtoB interviews / Focus groups / Qualitative study / CREATIVITY WORKSHOP
Revlon
Validate the renewal of Revlon's positioning through its packaging.
DIGITAL BLOG / CUSTOMER EXPERIENCE / btob focus group / btob QUALITATIVE STUDY
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