Policy from Confidentiality

The purpose of this notice is to provide you with essential details about how Adwise collects and processes your personal data.

Who are we?

Adwise is a market research and consultancy company. We only need your personal details for our research purposes or to send you our latest news.

Your rights, as guaranteed by the General Data Protection Regulation.

As an entity based within the European Union, Adwise is required to comply with the General Data Protection Regulation (GDPR) when processing personal data.

As a result, people who take part in a study with us are protected by a series of rights granted by the RGPD.

These include rights :

  • To receive appropriate information about our processing of your data
  • Access to your personal data processed by us
  • Change your personal data that we process
  • Request the deletion of your personal data held by us
  • Limit the processing of your personal data held by us
  • To object to the processing of your personal data

To exercise your rights as set out above, please contact us:

Please note that in the event of a complex request requiring more time, we will make every effort to satisfy your request within a maximum of 30 days (in accordance with the RGPD). If your request for access is refused, we will inform you of the reasons for such refusal.

In order to process your request in accordance with the RGPD, we will need to verify your identity. If we are unable to verify your identity, we will not be able to fulfil your request.

Complaint to the Local Supervisory Authority

If you are not happy with the way we process your personal data OR the way we respond to your concerns, please note that as a "data subject" you have the right to complain to the local supervisory authority: the Commission Nationale de l'Informatique et des libertés (CNIL) which can be contacted via : https://www.cnil.fr/professionnel

What personal data do we process about you and why?

The types of personal data we collect for our various activities:

Qualitative studies

When you take part in a focus group or an individual interview, we collect the following personal data about you: Surname, first name, address, email address, telephone number, age, gender, family composition, occupation and any other specific data relating to the subject of the study.

Quantitative studies

We may process anonymised data.


When you subscribe to our newsletter, we collect your name, e-mail address and the name of the company you work for.

Metadata (which cannot be used to identify an individual)

As part of Google Analytics, we may collect certain metadata (enabling us to analyse traffic on our website) such as IP addresses (truncated at city level), geolocation, detection of the terminal used (mobile, tablet, etc.) and detection of the browser used.

On what legal basis do we process your personal data?

In accordance with our legal obligations and the RGPD, we will only collect the above personal data under a specific Legal Basis. The legal basis for the processing of respondents' personal data is their Consent (collected at the time of recruitment). Adwise will not process the above personal data without your prior Consent. Your agreement to participate in our surveys is equivalent to giving us consent to process your data.
You may withdraw your Consent at any time by sending your request by e-mail to : info@adwise-research.com

With whom do we share your personal data?

It is often the case, in the context of a study, that in order to contact you and find out whether your "respondent" profile corresponds to the one we are looking for, we delegate the "recruitment" process to our contractual partners who specialise in the field. It is within this "recruitment" framework that the recruiter will need your contact details and personal data mentioned above.

How long do we keep your personal data?

In accordance with the GDPR, Adwise retains your data for as long as is necessary for the original purpose for which it was collected. Therefore, depending on how you interact with Adwise, we may retain your data for different periods of time.

Use of Cookies

The website www.adwise-research.com uses cookies to help us improve the operation of our site and provide you with a better experience when you visit.

Cookies are text files placed on your terminal (computer, tablet, smartphone) when you visit a website, the purpose of which is to collect information about your browsing habits.

The site also uses Analysis or performance cookies. For example, they collect information on the number of visitors, the pages users visit most often and any error messages.

None of the cookies used by our site identify users individually.

You can choose to accept all cookies on our site, or to refuse cookies that are not essential for browsing by clicking on "Cookie settings".

Cookies are managed by your web browser and can be deleted using this browser.

On our site, cookie information is stored for 18 months, in accordance with the RGPD.

Last update: 25 February 2022.