Support your innovation strategy
by exploring
your new opportunity territories
to enable you to
shape your future
Foresight - Cultural analysis - Qualitative and quantitative research - Creativity
our expertise
Enhance offerings and provide insight into innovation strategy
Adwise - Institute of foresight, marketing research and advice to shape your future
OUR VISION FROM YOUR CHALLENGES
In a changing world, landmarks are being lost and uncertainty is the order of the day. Consumers are becoming increasingly unpredictable, elusive and paradoxical, torn between their desires and the new realities, between their beliefs and the many sometimes contradictory injunctions.
But as they pass through ecological, demographic and geopolitical tipping points, brands need to have an in-depth grasp of the factors of resistance and the vectors of change if they are to both stay in the race and keep pace with the transformations underway.
Our mission is to identify your opportunity areas by analyzing data gathered from observations, interactions, and quantitative insights from your target audiences, combined with our expertise in long-term trends and aspirational dynamics.
Our unique approach draws on our TrendsLab™, senior team experience, ideation know-how, strategic steering tools and a suite of ad hoc tools.
Discover our achievements
PEUGEOT
Prepare the next generation of the new 508 by conducting a 360° analysis of buyer delights and non-buyer pain points in France and Spain.
PRODUCT TEST / QUALITATIVE STUDY /
BRAND IMAGE / BUYING JOURNEY /
FOCUS GROUPS
Hachette
Develop an enhanced collection to revitalize STMG education, tailored to meet the evolving needs of both teachers and students
Individual BtoB interviews / Focus groups / Qualitative study / CREATIVITY WORKSHOP
Revlon
Validate the renewal of Revlon's positioning through its packaging.
DIGITAL BLOG / CUSTOMER EXPERIENCE / btob focus group / btob QUALITATIVE STUDY
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