Marketing trends, by Jean-Félix Biosse Duplan
Interview with the Vice-President of Adetem Jean-Félix, you are leaving the Essilor Group, where you have spent a large part of your career. How do you see the changes in marketing over the last few years? Marketing has taken on a much broader role: on the one hand, it is much further upstream in projects; on the [...]
Putting the consumer at the heart of innovation
Interview on innovation with Laurent Ponthou, Director of Transformation at Orange In the 90s, when the French were asked what they would think of a wireless telephone that would allow them to communicate in the street, they said it would never work: when it comes to innovation, we can no longer rely on consumers as we used to? [...]
The 7 golden rules of successful Design Thinking!
The ability to transform in an ultra-reactive, fast-changing world where the end customer is king is the key to a company's success. Kodak failed to transform itself, but IBM did. The Design Thinking approach offers this capacity for transformation to companies that respect a few rules... but also a few apparent paradoxes: [...]
