Contextual memory and marketing research
In a recent paper, we discussed the important role played by context in the relevance and richness of our memories; we are now going to draw some methodological conclusions for marketing research. For example, let's look for a moment at aided advertising recall collected either in an omnibus or in a type of study [...].
Memories and contextual memory
We've all had the experience of bumping into someone we 'know' at a work party and not being able to remember their name or job title; and when a mutual friend reveals their identity to you, you say to yourself: "How could I have forgotten? Our long-term memory - the memory that stores [...]
What about virtual reality in education?
Every week brings its share of technological innovations for research: artificial intelligence for better data analysis, chatbots for automated community conversations, and what about virtual reality? To understand the value of virtual reality in research, you need to try it out. That's when you [...]
