Chronicles of connected intimacy
Pour les Chroniques de l’intimité connectée du collectif des Mardis du Luxembourg, Jean-Marc Goachet* a rédigé avec sa fille Analie âgée de 14 ans, une nouvelle intitulée : Reconstruction numérique où, après un accident dont on ne sait rien, un homme a perdu le souvenir de ses 10 dernières années. – Jean-Marc, votre personnage revient 10 […]
Growing mistrust in social media
Eurostat, the body that brings together the statistical institutes of the member countries of the European Union, has just published some worrying results on the trust placed in social media by Europeans. It is clear that the champions of mistrust are the French, with less than 20% of those surveyed considering them to be "reliable". However, Germany, the UK and [...]
Ubérisation: what impact will it have on marketing research?
Today, all sectors - more or less - seem to be falling prey to uberisation, not only the consumer sector, but also the B2B sector... including digital marketing, with Doz, and advertising, with Creads. So why not marketing research? A few introductory remarks, however. First of all, it's not all advertising [...].
Artificial intelligence and qualitative research in 2017?
As well as greetings and sales, January also sees the return of predictions for the year ahead, and the themes that have been playing over and over again in our marketing ecosystem: blockchain, connected objects and robots, big data and artificial intelligence. - Big data is not a new subject: in fact, 2016 saw the recruitment of a large number of data [...].
Usine IO: support from design to industrialisation
Gary, you co-direct Usine IO. What is its mission? Yes, with my partners Agathe and Benjamin. Usine's mission is to support all physical product project leaders from design through to industrialisation. We want to become the benchmark for hardware product development worldwide. Companies are under pressure to innovate [...].
Start-ups and innovation
The faster time goes on, the more prejudices take over as absolute rules, unavoidable axioms - and today more than ever in the small world of marketing, which often struggles to keep up with technological and societal developments. For example, it's a good thing that start-ups are there to innovate, because large companies are totally incapable of doing so. [...]
Interview with Virginie FEMERY and Souhad BALLOUK, managers of MGEN's VIVOPTIM programme
Before we talk about this programme, a few words about MGEN and its special features in the world of social protection in the field of health With almost 3.8 million people covered, the MGEN group is a major player in social protection. It is a founding member of the Istya group, the leading mutual insurance group in France.
Brand battle in the world of games
The games industry is anything but a carefree world, as evidenced by the recent trademark battle before the Court of Justice of the European Union between the UK's Seven Towers, holder of the intellectual property rights to the Rubik's Cube, and Germany's Simba Toys: at the heart of the offensive was the filing by the former, [...]
Engineers and marketers: the need for dialogue
The issue of innovation has been tearing engineers and marketers apart for decades, an internecine war with only one loser: the company. For a long time, the former imposed their domination, particularly in the heyday of the "Trente Glorieuses", when France was being rebuilt and consumers were equipping themselves with all the new objects of modern comfort: washing machines, [...], [...], [...], [...], [...], [...], [...], [...] and [...].
Market research: breaking out of an overly homogenous environment!
Faced with their responsibilities - and above all their errors of assessment - after the surprise election of Donald Trump, the American media castigated themselves with various and sundry self-criticisms; above all, they had to respond to the questions and reproaches of their readers. "Please come down from your New York skyscraper and join the [...].
