Innovating in a very competitive and versatile fresh pastry market


In order to prepare for innovations in 2019-2020, Dawn wanted to understand how the French fresh pastry market works, the American pastry and muffin segments in particular, and identify opportunities for innovation.

le Challenge

Identify 3 high-potential innovations.

la Methodologie

Exploratory consumer groups, with a wide range of creativity in mini-teams, thanks to a “book of ingredients” prepared with the marketing team.

les résultats

3 high-potential directions identified for France, with very precise specifications for the recipes and the look of the muffins; a quantitative evaluation is underway in Europe.

Actualiser et mettre en perspective votre 
vision client

Identifier les opportunités 

et vous donner les clés 

de votre succès


Enrichir les offres et apporter une vision de la stratégie d’innovation


Mettre la marque 

en résonnance 

avec son temps