Innovating in a very competitive and versatile fresh pastry market


In order to prepare for innovations in 2019-2020, Dawn wanted to understand how the French fresh pastry market works, the American pastry and muffin segments in particular, and identify opportunities for innovation.

the Challenge

Identify 3 high-potential innovations.


Exploratory consumer groups, with a wide range of creativity in mini-teams, thanks to a "book of ingredients" prepared with the marketing team.

the results

3 high-potential directions identified for France, with very precise specifications for the recipes and the look of the muffins; a quantitative evaluation is underway in Europe.

Our other projects

Update and put into perspective your 
customer vision

Identifying opportunities 

and give you the keys 

of your success


Enriching offerings and providing a vision of the innovation strategy


Put the mark 

in resonance 

with the times