Adwise is celebrating its 20th anniversary this year. To mark the occasion, the marketing research and consultancy agency is revamping its tagline and launching its new website, giving fresh impetus to its visual identity. This step is also part of a desire to demonstrate its capacity for renewal and anticipation in an ever-changing market.
New signature, new identity
Since 2002, Adwise has been helping and advising French and international companies to capture social trends and continuously identify consumer insights in order to develop innovative concepts and build sustainable growth and brand equity in a different way. To celebrate its 20th anniversary, Adwise has decided to revamp its signature and brand territory with a more streamlined branding and a Creative Insight Agency tagline that reflects its promise to "enrich your perspectives".
Reconfirm its positioning with customers and partners
Drawing on its 20 years of multi-sector experience, this new universe reinforces Adwise's values of expertise, innovation and empathy, and also brings to mind a dimension of tailor-made support based on inventiveness, where each project is conceived in a unique way with a talented team at the service of the client's strategy. Strategic planning, qualitative research, design thinking and brand equity are all part of what makes us unique in the world of insight research agencies.
Setting a new course for Adwise
This new visual identity is already being applied to all Adwise communication tools, starting with its website where all the ingredients are brought together for an optimal user experience. Adwise's new direction reflects a consumer culture and a multi-faceted, hybrid and ad hoc know-how at the service of brand transformation.
