Spring Party by Adetem
Save the date | Rendez-vous Wednesday 30 March from 7pm, an after-work event not to be missed. The Adwise team will be delighted to meet you there alongside Adetem and the entire interprofession at the premises of their partner Brainsonic (45 rue Sédaine Paris 11). There are still a few places available. Don't delay [...]
Can effective qualitative research be conducted remotely?
The health crisis is speeding up the migration of marketing research tools to digital and mobile. Yet digital tools have long been associated with the written word. Today, new tools combining voice and image are enhancing data collection techniques. All of these tools are highly agile and can be used in a variety of ways to [...]
With the health crisis, the French people's strong desire to consume differently
While several studies show that it takes between 21 and 66 days to adopt a new habit, we wanted to find out more at D+37. Quantitative survey of 400 people representative of the French population using the quota method and the Cawi system. Fieldwork from 14 to 20 April 2020. This quantitative study [...]
Innovation in the age of the butterfly
At Adwise, we like to highlight the talents of our ecosystem. Here we meet Edouard Le Maréchal, author of Innover à l'âge du papillon (Innovating in the age of the butterfly), who asks: "How can we achieve sustainable success in a chaotic world? Adwise: In your opinion, traditional innovation techniques no longer work because they are not adapted to a world that has become chaotic: [...]
Facebook, coming of age?
Facebook! Yet it has become our digital security blanket. Our ADWISE study carried out with Norstat and Nexize for ADETEM[i] reveals that 81% of French people are members of a social network, including 93% on Facebook, the number one social network. 79% of those registered with a social network log on every day: they feed us, we [...]
Plaire et Toucher, Gilles Lipovetsky's latest essay - cross-examination
Gilles, you are a philosopher and sociologist, and have just published Plaire et Toucher, an essay on the Society of Seduction, published by Gallimard. Seduction has been reviled for thousands of years. What has changed? The desire to please and seductive behaviour (adornment, cosmetics, gifts, winking and flirting) seem in many ways timeless, [...].
Do you want to be a chabot coach?
According to our experts at the Adetem Factory yesterday, we have entered the 4th Industrial Revolution thanks to Artificial Intelligence, a revolution comparable to that of the discovery of electricity. AI is only one facet of this revolution, which affects a more complete ecosystem: the Internet of Things and the Cloud are the two [...].
Co-construction and well-being in the workplace: a natural association?
Collaboration and co-construction are ancient and plural phenomena. The artists' houses (Labs?) in Brooklyn and elsewhere, where people wrote, composed, sculpted or played the piano with their doors wide open, were also frequented by journalists and critics who disseminated their work in post-war New York, right up to the Factory in the 60s; or [...].
Facebook and the TF1 syndrome
In days gone by - let's say the last quarter of the 20th century, before the Web and social media - the leader in advertising in France was TF1: in 1977, its audience share exceeded 50%! The price of this hegemony was that, while the channel made it possible to reach large numbers of viewers quickly, it did not [...]
Brands in turmoil
European tourists travelling to Sri Lanka or Bangladesh will be astonished to discover televisions, washing machines and fridges bearing the Singer brand name: for them, Singer means sewing machines, and only sewing machines; an old brand, certainly robust, but one that nobody expects in the high-tech sector! Singer Sri Lanka claims [...]
