Creads: the 1st participative design platform
Julien, you are one of the co-founders of Creads (creads.fr): in a few words, can you tell us what makes this start-up special? Creads connects a community of 50,000 international creatives with all the brands looking for creativity (SMEs, major accounts and agencies). We design logos and brand names as well as [...]
Marketing's little nonsense by Catherine Heurtebise
Catherine, after years in journalism, you have published Les Petites Bêtises Du Marketing: what prompted you to write such a collection? Georges Lewi came up with the idea of writing a book about marketing flops. The idea came at just the right time, because after I left Marketing Magazine, I was as free as a bird [...].
