Delphine Duran-Lesecq, Co-Chair of the Adetem Innovation Club
- Delphine, you're co-chair of Adetem's innovation club, but you're also an expert in marketing research after a career in research institutes (Millward Brown) and with advertisers (Thomson, Newell Rubbermaid). Nowadays, no-one calls themselves a research director: they talk about Consumer Insight Manager, marketing intelligence... Why this change? - Research is one of [...]
What is a flat society?
A few weeks ago, I overheard a teacher friend complaining to his colleagues: "I don't know how to deal with these students, they pretend to engage in discussion without respecting my status as a teacher: they would like to be able to discuss things with me on an almost equal footing, it's unacceptable". Unacceptable ... but inevitable [...]
What is a mythologist in the 21st century?
Georges, you present yourself today as a mythologist: what is a mythologist ... and above all, a mythologist in the 21st century? There are, or have been, famous mythologists such as Roland Barthes, who gave this definition of myths: "it is myths that make events intelligible, that make the real intelligible [...]".
Las Vegas, a show of transition
Once again this year, it was impossible to escape the French presence at CES in Las Vegas, with its 160 companies, including 66 start-ups, grouped together under the French Tech label and led by Emmanuel Macron and Axelle Lemaire. But what really happened from 6 to 9 January in the gaming capital of the world? The [...]
