Innovation in the age of the butterfly
At Adwise, we like to highlight the talents of our ecosystem. Here we meet Edouard Le Maréchal, author of Innover à l'âge du papillon (Innovating in the age of the butterfly), who asks: "How can we achieve sustainable success in a chaotic world? Adwise: In your opinion, traditional innovation techniques no longer work because they are not adapted to a world that has become chaotic: [...]
Co-construction and well-being in the workplace: a natural association?
Collaboration and co-construction are ancient and plural phenomena. The artists' houses (Labs?) in Brooklyn and elsewhere, where people wrote, composed, sculpted or played the piano with their doors wide open, were also frequented by journalists and critics who disseminated their work in post-war New York, right up to the Factory in the 60s; or [...].
Creativity, a matter of method
Vous avez dit créativité… ? Steve Jobs restera certainement comme un des business men les plus charismatiques du 21ème siècle ; il demeurera également comme un de ceux qui auront le plus nui au marketing ! Réel virtuose de la créativité et de l’innovation, il n’a jamais douté un instant du succès de ses produits […]
Back from Las Vegas!
Every year in early January, the Consumer Electronics Show (CES) is held in Las Vegas. It's a strange show that in the space of a few years has moved from the world of audio-video (= 'consumer electronics') to that of new technologies, while at the same time its organiser, the Consumer Electronics Association, has changed its name to... Consumer Technology Association. A strange show [...]
The 7 golden rules of successful Design Thinking!
The ability to transform in an ultra-reactive, fast-changing world where the end customer is king is the key to a company's success. Kodak failed to transform itself, but IBM did. The Design Thinking approach offers this capacity for transformation to companies that respect a few rules... but also a few apparent paradoxes: [...]
