Facebook, coming of age?
Facebook! Yet it has become our digital security blanket. Our ADWISE study carried out with Norstat and Nexize for ADETEM[i] reveals that 81% of French people are members of a social network, including 93% on Facebook, the number one social network. 79% of those registered with a social network log on every day: they feed us, we [...]
Facebook and the TF1 syndrome
In days gone by - let's say the last quarter of the 20th century, before the Web and social media - the leader in advertising in France was TF1: in 1977, its audience share exceeded 50%! The price of this hegemony was that, while the channel made it possible to reach large numbers of viewers quickly, it did not [...]
