Establishing a culture of innovation: the 7 Keys to success
By FLORENCE HUSSENOT With degrees in sociology and linguistics, a diploma from Sciences Po Paris and training in Créa-France methods, Florence Hussenot began her career with L'Oréal before going on to specialise in innovation research. Through her experience at Ipsos Insight Marque and then with Adwise - which she founded in 2003 - she has [...]
Agile Innovation isn't just for start-ups
By FLORENCE HUSSENOT With degrees in sociology and linguistics, a diploma from Sciences Po Paris and training in Créa-France methods, Florence Hussenot began her career with L'Oréal before going on to specialise in innovation research. Through her experience at Ipsos Insight Marque and then with Adwise - which she founded in 2003 - she has [...]
Innovate or die: what the FMCG sector tells us
by HENRI-JACQUES LETELLIER "We face a number of dangers, including a tendency to confuse novelty with innovation, and failure to perceive added value." Henri-Jacques Letellier, Analytics & Insights Director - Procter & Gamble, Co-founder of Insights Hub and Team Leader for Data, Insights and Foresights at UDA. Forged his career at Procter & Gamble, [...]
Boldness - At The Heart of Innovation
by DEBORAH LABRE "The greatest difficulty no doubt remains the fear of the unknown, the fear of change." Deborah Labre holds a Master's II in Branding and Innovation Management from Iscom Paris. She began her career at Omnicom Media Group as a Strategic Planner, and later joined the Marketing Intelligence department of Showroomprivé as [...].
The Innovation Mindset
by FRANÇOIS LAURENT "Innovating is about embracing major societal movements while keeping in mind all of the available technologies." François Laurent, Doctor of Semiology, Co-Chairman of Adetem. After a career in advertising (Havas, Publicis), market research (Millward Brown) and marketing (Thomson), he founded ConsumerInsight in 2006. He is the author of several books including Marketing, 100 [...]
Why don't big companies take more risks in order to innovate?
OLIVIER LABORDE "For a big company to innovate, it has to be capable of investing in unfamiliar, emerging businesses." Olivier Laborde, Innovation and Digital Transformation Strategist. He began his career as a consultant, and then joined Natixis Assurances where he is currently Head of Marketing, Innovation and Digital. He created the Cash Management Lab in [...]
Luxury and Innovation
"Is innovation in the luxury sector possible without showing the artisanal, human aspect that is increasingly rare in today's world? Audrey Kabla, a specialist in luxury brand strategies, is Co-Managing Director of Adetem's Club Luxe and founder of the Epykomene agency. She is also a training specialist in the field of luxury codes, the author [...]
Innovation: Value-Generating Disruption
"In large companies, disruptive innovation implies taking risks that are difficult for middle management to tolerate." Édouard Le Maréchal is a graduate of ESSEC Business School, an expert in Creative Problem Solving and Chairman of Crea-France. In 1996 he founded Tangenciels, specialized in innovation and transformation. He developed the Butterfly Process, the first method for [...]
