Ubérisation: what impact will it have on marketing research?
Today, all sectors - more or less - seem to be falling prey to uberisation, not only the consumer sector, but also the B2B sector... including digital marketing, with Doz, and advertising, with Creads. So why not marketing research? A few introductory remarks, however. First of all, it's not all advertising [...].
Market research: breaking out of an overly homogenous environment!
Faced with their responsibilities - and above all their errors of assessment - after the surprise election of Donald Trump, the American media castigated themselves with various and sundry self-criticisms; above all, they had to respond to the questions and reproaches of their readers. "Please come down from your New York skyscraper and join the [...].
Inbound Marketing: interview with Stéphane Truphème
Stéphane, you're passionate about digital marketing and co-founded the Kinoa agency in June 2000, which specialises in digital marketing. You were one of the very first to introduce inbound marketing in France. 1. Inbound marketing is all the rage: what is it, in a nutshell? First and foremost, it's a methodology that enables [...]
