Is marketing research outdated?
Is marketing research no longer useful? Speaking at an Adetem conference some time ago, Bruno Walther, founder of Captain Dash, was a little provocative when he said: "With the new CRM and retargeting tools, we don't really need research to understand consumers any more, we have all the information we need [...].
Fake news in marketing too!
Fake news in marketing? As a New Year's gift, I'm bringing you some recent news that should give food for thought to anyone who believes that, with digital and social media, marketing can now be summed up as a bit of 'growth hacking' - [...].
Serendipity at the heart of research
It's fashionable to say that Alexander Fleming discovered penicillin by accident, if not by chance, because he was extremely careless, as Wikipedia describes him - "He usually forgot which cultures he was working on and his laboratory was usually a mess" - and he had allowed mould to grow on his [...].
The 70th Esomar Congress (European Society for Marketing Research)
The 70th Esomar Congress (European Society for Marketing Research) was held from 10 to 13 September in Amsterdam, under the title : Visionary. In her introduction, Vanessa Oshima, Chair of the Programme Committee, compared the research industry to that of music publishing: some twenty years ago, for an artist, success was achieved in [...].
Co-construction and well-being in the workplace: a natural association?
Collaboration and co-construction are ancient and plural phenomena. The artists' houses (Labs?) in Brooklyn and elsewhere, where people wrote, composed, sculpted or played the piano with their doors wide open, were also frequented by journalists and critics who disseminated their work in post-war New York, right up to the Factory in the 60s; or [...].
Empathy: a sure thing...
Empathy in marketing and research! When you pass Parisians tapping away on their smartphones in the street, it's hard to imagine that more than 4 out of 10 French people don't have one, or that they only own an 'old' mobile phone without a touchscreen - or even for almost [...].
A look back at the Printemps des Études
Printemps des Études 2017 This year's Printemps des Études was a rather quiet, if not almost wait-and-see affair: no earth-shattering announcements, no earth-shattering innovations. At the very most, we noted the arrival of virtual reality headsets on several stands, but no doubt we'll have to wait until consumers have really adopted them in everyday life before we can include them in [...].
Elections reshuffle the cards
Élections ou la réconciliation avec les sondages… Pendant deux mois, il ne va plus rien se passer en France. Notre pays va vivre au rythme de la Présidentielle, ses scandales et à la cadence des sondages d’opinion : “les instituts n’ont qu’à bien se tenir” dira-t-on, car s’ils nous rééditent le Brexit, les élections de Donal […]
Advertising investment: cautiousness at every level!
Last week, IREP presented the figures for the advertising market in 2016: zero growth, nothing to be proud of! For 2017, we can hope for... nothing better: election years are not favourable in this respect. Has French industry recovered badly from the 2008 crisis? There's no excuse not to invest! At the end of 2016, [...]
The CDO is dead, long live marketing research!
Once the 'super baron' of every self-respecting large company, the CDO - pronounced Chief Digital Officer - will soon disappear from many organisational charts: what's the point of keeping a digital director when the whole structure has to be digital, as some experts snidely point out? A great organiser, or a great facilitator, [...]
