Creads: the 1st participative design platform
Julien, you are one of the co-founders of Creads (creads.fr): in a few words, can you tell us what makes this start-up special? Creads connects a community of 50,000 international creatives with all the brands looking for creativity (SMEs, major accounts and agencies). We design logos and brand names as well as [...]
Personal data: are the new regulations good news or bad?
Brussels is tightening European regulations on the protection of personal data, and while this will certainly complicate the work of marketers, it is nonetheless good news for us all... and for market research professionals. Clearly, for direct marketers, it will be better to [...]
What is a mythologist in the 21st century?
Georges, you present yourself today as a mythologist: what is a mythologist ... and above all, a mythologist in the 21st century? There are, or have been, famous mythologists such as Roland Barthes, who gave this definition of myths: "it is myths that make events intelligible, that make the real intelligible [...]".
Dominique Desjeux: "innovative environments
Adwise: Dominique, you're an anthropologist and sociologist, and you're interested in cultural practices and innovations in Western societies. You use the term 'innovative environment', borrowed from geography and territories. What do you think are the most innovative environments historically? DD: Historically, there have been 3 main innovative environments: first of all, industry, with its [...]
Cognitive science and marketing research
Cognitive science and neuroscience are very much in vogue these days in the small world of marketing and market research: but what can we really expect from them? Some people are proposing to replicate experiments carried out in university laboratories in our own field: using MRI, for example, we can see which areas of the brain are [...]
Marketing's little nonsense by Catherine Heurtebise
Catherine, after years in journalism, you have published Les Petites Bêtises Du Marketing: what prompted you to write such a collection? Georges Lewi came up with the idea of writing a book about marketing flops. The idea came at just the right time, because after I left Marketing Magazine, I was as free as a bird [...].
Beauty Trends n°1
Services & Beauty: an infinite range... It's now clear that the service era is well and truly under way... Applied to beauty, services take many different forms, starting with transit and mobility and now moving on to personalised offers, from made-to-measure to on-demand services - for women [...].
