Interview with Christophe Benavent: connected objects seek involved consumers...
While connected objects may appear to many to be a new Eldorado, the market still seems to be struggling to take off. We spoke to Christophe Benavent, Professor at the University of Paris Ouest Nanterre La Défense, and author of platforms: Collaborative sites, marketplaces, social networks... How they influence our choices. Christophe, the market for connected objects [...]
Numbers, buzz and quality
Figures circulate at a frightening speed these days on social media, especially as they make for sumptuous infographics: in other words, figures make the buzz. Then there's the question of their relevance: when a magnificent diagram aggregates figures from multiple sources, these sources quickly disappear behind the curator, [...].
Twitter: speaking out in harmony
The very serious New York Times has listed some 250 insults used by Donald Trump on Twitter in the space of a year: in the space of a few months, the social network has become his favourite means of communication for venting his bile, and everyone takes it in their stride, from his Democratic opponents (Hillary Clinton and Bernie [...]) to his [...].
In fact, what was the purpose of a brand?
It's probably a bit provocative, but it's a question that many young marketers have been asking themselves - and are still asking themselves - with the rise of the Web and the social Web: why create powerful brands - except in the luxury sector, and even then - when they're all just a phone call away?
Interview with Laurent Morel
Laurent Morel is Head of Editorial & Press at AG2R's Communications Department. Laurent, you created the Association Française des Brand Managers: why a new association when there are so many in the small world of marketing and communications? There are a number of associations [...].
The social networks of tomorrow
Twitter has just inaugurated its new offices in the heart of Paris, near the Opéra... not far from Google's old offices - and a stone's throw from the new ones. Politicians flock to the gates for these events (Valls succeeding Sarkozy), and one might wonder about the significance of these ceremonies where operators [...].
Don't confuse influence with intelligence on social networks
Jean-Marc (Goachet), you're Social Media Manager at MINES ParisTech (= for those who don't know: École des Mines de Paris); you helped write "Social Media explained to my boss"; you're also Co-Chairman of Adetem's Marketing 2.0 Club. 1. In your various roles, you are [...]
AlphaGo and global domination made in Google
In March 2016, with 4 wins to 1, AlphaGo beat Lee Sedol, the reigning Korean Go world champion A small but important detail: AlphaGo is not a human being, but an artificial intelligence programme developed by Google DeepMind. This domination of machines over humans is not [...].
Social Selling is on the rise
Sylvie, you're Sales Education Lead, Social Selling evangelist at SAP: what's your job? My job is to make sales teams more effective. I create and deploy training programmes, workshops and coaching sessions. On the subject of Social Selling, I make sure that [...]
