A look back at the Printemps des Études
Printemps des Études 2017 This year's Printemps des Études was a rather quiet, if not almost wait-and-see affair: no earth-shattering announcements, no earth-shattering innovations. At the very most, we noted the arrival of virtual reality headsets on several stands, but no doubt we'll have to wait until consumers have really adopted them in everyday life before we can include them in [...].
The 7 golden rules of successful Design Thinking!
The ability to transform in an ultra-reactive, fast-changing world where the end customer is king is the key to a company's success. Kodak failed to transform itself, but IBM did. The Design Thinking approach offers this capacity for transformation to companies that respect a few rules... but also a few apparent paradoxes: [...]
Interview with Stéphanie Perrin
Printemps des Études recently celebrated its 5th year: this is no ordinary trade fair, it was born out of close collaboration with research institutes? In fact, the Communication/ Marketing/ Opinion sector wanted to be able to represent itself in a different way from the traditional trade fair medium. The Re-Création collective, which was set up on LinkedIn and now includes [...]
