Usine IO: support from design to industrialisation
Gary, you co-direct Usine IO. What is its mission? Yes, with my partners Agathe and Benjamin. Usine's mission is to support all physical product project leaders from design through to industrialisation. We want to become the benchmark for hardware product development worldwide. Companies are under pressure to innovate [...].
Start-ups and innovation
The faster time goes on, the more prejudices take over as absolute rules, unavoidable axioms - and today more than ever in the small world of marketing, which often struggles to keep up with technological and societal developments. For example, it's a good thing that start-ups are there to innovate, because large companies are totally incapable of doing so. [...]
Growth Hacking: long live the pirates!
With every start-up now imagining itself as a potential Airbnb, Facebook or Instagram, growth hacking is now very much in vogue: everyone is talking about it, without really knowing what this rather barbaric term means. Wikipedia describes it as "tinkering with growth", but it's more likely to mean "hacking it": computer hackers [...].
The 7 golden rules of successful Design Thinking!
The ability to transform in an ultra-reactive, fast-changing world where the end customer is king is the key to a company's success. Kodak failed to transform itself, but IBM did. The Design Thinking approach offers this capacity for transformation to companies that respect a few rules... but also a few apparent paradoxes: [...]
Creads: the 1st participative design platform
Julien, you are one of the co-founders of Creads (creads.fr): in a few words, can you tell us what makes this start-up special? Creads connects a community of 50,000 international creatives with all the brands looking for creativity (SMEs, major accounts and agencies). We design logos and brand names as well as [...]
Las Vegas, a show of transition
Once again this year, it was impossible to escape the French presence at CES in Las Vegas, with its 160 companies, including 66 start-ups, grouped together under the French Tech label and led by Emmanuel Macron and Axelle Lemaire. But what really happened from 6 to 9 January in the gaming capital of the world? The [...]
