Enrich innovation

Creating and evaluating tomorrow's proposals

In the face of saturated demand-side marketing, we advocate supply-side marketing approaches. To invent the future of your brand, and move towards a desirable future, starting from people's lives, their desires and their imaginations as raw materials for innovation opens up new fields of possibility.

We work in iterative mode with compact protocols, while stimulating the participation of your staff and colleagues.

Team Factory a pool of creative talent to reinvent your offers, experiences and brand narrative
ProtopiaBetween utopia and dystopia, protopia aims to build a new universe in a dynamic of progress, based on imaginary worlds.
TrendsLab™An Observatory of socio-cultural dynamics to map and understand today's changes. 5 axes of world transformation, 3 mega-trends and 20 drivers to decipher the territories of opportunity.

Territories of opportunity and vectors of transformation
Development of service and product ranges
Running workshops and drafting concepts
Pre- and post-testing of concepts, products and packaging - quali and/or quanti, multi-country
Measuring purchase/subscription intentions

Discover our achievements

La Vie

Understand the routines and perceptions of GenZ in France and the UK to develop the ideal product range

PROSPECTIVE THINKING / DIGITAL RESEARCH / INSIGHT / CUSTOMER EXPERIENCE / STRATEGIC PLANNING / METHODOLOGICAL INNOVATION

TROPHEE OR - STUDY AND INNOVATION 2023

consolidate your customer and market knowledge

Update and put into perspective your
customer vision

DEVELOP your relays
growth

Identifying opportunities

and give you the keys

of your success

ENRICH your innovation PRODUCTS & SERVICES

Enriching offerings and providing a vision of the innovation strategy

STRENGTHEN YOUR BRAND'S RELEVANCE

Put the mark

in resonance

with the times

Cookie	Duration	Description
cookielawinfo-checkbox-advertisement	1 year	Set by the GDPR Cookie Consent plugin, this cookie is used to record the user consent for the cookies in the "Advertisement" category .
cookielawinfo-checkbox-analytics	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional	11 months	The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
elementor	never	This cookie is used by the website's WordPress theme. It allows the website owner to implement or change the website's content in real-time.
viewed_cookie_policy	11 months	The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
viewed_cookie_policy	11 months	The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.

Cookie	Duration	Description
_ga	2 years	The _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors.
_ga_DPZMEY3ZRQ	2 years	This cookie is installed by Google Analytics.

Cookie	Duration	Description
__mntz_lat_2271398b0972c49255	100 years	No description
__mntz_lt_2271398b0972c49255	100 years	No description
__mntz_usrd_2271398b0972c49255	1 year	No description
__mtz_usrd197761dc	10 years	No description
__mtz_uuid197761dc	10 years	No description
the	session	No description available.
_lt	session	No description available.