REVLON has a long-standing commitment to ocean conservation; but you don't know it.
REVLON has a long-standing commitment to ocean conservation; but you don't know it.
To check that the new packs support the brand's renewed positioning, towards naturalness and responsibility
We chose to interview hairdressers in France, from various salons, through video mini-groups segmented according to the brands used, from the most leading to the most alternative. Two phases of 5 groups were conducted, completed by an in-depth survey of the communication of the most committed brands.
An iterative process that enabled Revlon to adjust every detail of the packaging and to enrich its perspectives.
Enriching offerings and providing a vision of the innovation strategy
