Validate a new positioning through its packs


REVLON has a long-standing commitment to ocean conservation; but you don't know it.

the Challenge

To check that the new packs support the brand's renewed positioning, towards naturalness and responsibility


We chose to interview hairdressers in France, from various salons, through video mini-groups segmented according to the brands used, from the most leading to the most alternative. Two phases of 5 groups were conducted, completed by an in-depth survey of the communication of the most committed brands.

the results

An iterative process that enabled Revlon to adjust every detail of the packaging and to enrich its perspectives.

Our other projects

Update and put into perspective your 
customer vision

Identifying opportunities 

and give you the keys 

of your success


Enriching offerings and providing a vision of the innovation strategy


Put the mark 

in resonance 

with the times