From branding to brand design thinking
Georges Lewi, whom we've already had the pleasure of interviewing here as a mythologist, talks to us today about consumer experience. Adwise: At the last Printemps des études, you mentioned the concept of 'brand design thinking': we know you're an expert in branding, but what do you mean by 'brand design thinking'? Georges Lewi: It's the use of 'design thinking' in the development of [...].
