From branding to brand design thinking
Georges Lewi, whom we've already had the pleasure of interviewing here as a mythologist, talks to us today about consumer experience. Adwise: At the last Printemps des études, you mentioned the concept of 'brand design thinking': we know you're an expert in branding, but what do you mean by 'brand design thinking'? Georges Lewi: It's the use of 'design thinking' in the development of [...].
Innovation in insurance
[vc_row row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” text_align=”left” css_animation=””][vc_column][vc_column_text]Rencontre avec Domitille Bouvier Servajean, Responsable innovation & nouveaux usages d’APRIL. Adwise : En deux mots peux-tu présenter le groupe APRIL ? Domitille Bouvier Servajean : Bien sûr ! APRIL est un groupe international de services en assurance et leader des courtiers grossistes en France. En tant que courtier grossiste nous concevons, gérons […]
