Innovation in the age of the butterfly
At Adwise, we like to highlight the talents of our ecosystem. Here we meet Edouard Le Maréchal, author of Innover à l'âge du papillon (Innovating in the age of the butterfly), who asks: "How can we achieve sustainable success in a chaotic world? Adwise: In your opinion, traditional innovation techniques no longer work because they are not adapted to a world that has become chaotic: [...]
