Innovate or die: testimony from the consumer goods industry
After 32 years with Procter & Gamble, I can't help but be convinced of the need to innovate. Brand innovation (product - societal), commercial innovation, organisational innovation, in-store innovation... and innovation in the conduct of consumer research! 😉 ... it's a necessity. Innovation is the lifeblood of [...].
Marketing research: what 2019 holds in store...
The beginning of the year is often a time for taking stock, and it's clear that our profession as insight hunters is evolving, thanks to new methodologies and, above all, new combinations of methodologies that make us even sharper at deciphering information. By taking a step back from the assignments we have carried out over the last few [...]
Meeting the expectations of your model customer is not enough
When it comes to social media, a negative customer experience is now a disaster ... in other words, a 'bad buzz' in modern jargon. The latest victim is Monoprix, which managed the feat of refusing access to one of its shops to a blind man ... or rather his dog, in total breach of the law.
