Identifying the value of an innovation


RATPDEV wonders whether metro customers are really interested in information on train occupancy rates, which would require significant technological development.

le Challenge

Not to be influenced by the natural desire to have more information

la Methodologie

We chose to combine a qualitative approach in focus groups to explore the sources of interest in this information – with a particularly open facilitation guide – and a quantitative approach by flash interview at the metro exit, in order to objectify the results and ensure that we had bypassed the magnifying glass effect of the quali.

les résultats

Richer information on motivations, the places where information is sought, the way information works; and more objective and balanced results.

Actualiser et mettre en perspective votre 
vision client

Identifier les opportunités 

et vous donner les clés 

de votre succès


Enrichir les offres et apporter une vision de la stratégie d’innovation


Mettre la marque 

en résonnance 

avec son temps