Identifying the value of an innovation


RATPDEV wonders whether metro customers are really interested in information on train occupancy rates, which would require significant technological development.

the Challenge

Not to be influenced by the natural desire to have more information


We chose to combine a qualitative approach in focus groups to explore the sources of interest in this information - with a particularly open facilitation guide - and a quantitative approach by flash interview at the metro exit, in order to objectify the results and ensure that we had bypassed the magnifying glass effect of the quali.

the results

Richer information on motivations, the places where information is sought, the way information works; and more objective and balanced results.

Our other projects

Update and put into perspective your 
customer vision

Identifying opportunities 

and give you the keys 

of your success


Enriching offerings and providing a vision of the innovation strategy


Put the mark 

in resonance 

with the times