Validate a new positioning through its packs


REVLON has a long-standing commitment to preserving the oceans, but you'd never know it.

the Challenge

Check that the new packs are in line with the brand's renewed positioning towards naturalness and responsibility


We chose to interview hairdressers in France, from a variety of salons, through video mini-groups segmented according to the brands used, from the most leading to the most alternative. Two phases of 5 groups were conducted, supplemented by in-depth monitoring of the communications of the most committed brands.

the results

An iterative process to adjust every detail of the packaging and allow Revlon to enrich its outlook.

Our other projects

Update and put into perspective your 
customer vision

Identifying opportunities 

and give you the keys 

of your success


Enriching offerings and providing a vision of the innovation strategy


Put the mark 

in resonance 

with the times