REVLON has a long-standing commitment to preserving the oceans, but you'd never know it.
REVLON has a long-standing commitment to preserving the oceans, but you'd never know it.
Check that the new packs are in line with the brand's renewed positioning towards naturalness and responsibility
We chose to interview hairdressers in France, from a variety of salons, through video mini-groups segmented according to the brands used, from the most leading to the most alternative. Two phases of 5 groups were conducted, supplemented by in-depth monitoring of the communications of the most committed brands.
An iterative process to adjust every detail of the packaging and allow Revlon to enrich its outlook.
Enriching offerings and providing a vision of the innovation strategy
