What insights can help teachers engage students?


the Challenge

Explore, build and test a new format for the Bac Pro stream.


A qualitative study in 2 stages: a first stage of exploratory interviews to bring out the insights In this way, we were able to understand the particularities, needs and difficulties of pupils and teachers. At the end of this first stage, Hachette developed a new format which we tested in a second phase with a focus group of 7 teachers.

the results

A practical, operational guide to developing a new, original format that is in tune with pupils.

Our other projects

Update and put into perspective your 
customer vision

Identifying opportunities 

and give you the keys 

of your success


Enriching offerings and providing a vision of the innovation strategy


Put the mark 

in resonance 

with the times