For the 10th edition of the Spring StudiesFlorence Hussenot from Adwise will be sharing new approaches and methods for product innovation.
Thursday 29 September at 5pm (room 311) with the participation of Daniela Maurer and Xue Pei, Italian designers from the Polytechnic University of Milan.
Don't delay register. An ideal opportunity to share your thoughts on Design Thinking.
Several methods of strategic analysis, product design and case studies will be presented. Their common vision of innovation processes will be presented through examples of the application of this approach. The presentation will be given in English.
At the end of the conference, Adwise will be hosting a drinks reception for its listeners to celebrate the agency's 20th anniversary and to highlight the values it embodies.
Adwise is a bespoke insights and consultancy agency that facilitates sustainable growth and brand equity with a difference. Specialising in qualitative and quantitative research and strategic planning, ADWISE serves 3 business areas: Customer Knowledge, Innovation and Brand Equity. The agency helps companies to identify trends in society and to track consumer insights on an ongoing basis, so that innovative concepts can emerge. In 2022, the agency has enhanced its know-how to support brands in their development projects in France and abroad by animating digital communities, exploring new tools for collecting information via social networks and integrating strategic planning/Branding expertise.
