Social Selling is on the rise

Sylvie, you're Sales Education Lead, Social Selling evangelist at SAP: what's your job? My job is to make sales teams more effective. I create and deploy training programmes, workshops and coaching sessions. On the subject of Social Selling, I make sure that [...]

Creads: the 1st participative design platform

Julien, you are one of the co-founders of Creads (creads.fr): in a few words, can you tell us what makes this start-up special? Creads connects a community of 50,000 international creatives with all the brands looking for creativity (SMEs, major accounts and agencies). We design logos and brand names as well as [...]

Dominique Desjeux: "innovative environments

Adwise: Dominique, you're an anthropologist and sociologist, and you're interested in cultural practices and innovations in Western societies. You use the term 'innovative environment', borrowed from geography and territories. What do you think are the most innovative environments historically? DD: Historically, there have been 3 main innovative environments: first of all, industry, with its [...]